Tricks to Keeping Your Startup Afloat While there are many things that go into a startup, there are a few things that always get overlooked by entrepreneurs. In their zealousness to be in business for themselves, many people always do the...
Traditional marketing textbooks from the 1960s through the present have always taught the four P's of marketing: product, place, price, and promotion. We were taught to really dig into each P to really understand our product offering and plan an effective marketing strategy. That model remains timeless yet is more focused on a mass marketing perspective.
Sales Forecasts To say that forecasting is the bane of existence of most sales managers and leaders is a bit of an understatement. For most representatives, the choice between working on the forecast and getting a root canal would lead to a trip to the dentist. And yet, most organizations [...]
The life of an entrepreneur is tough: not only do they face massive barriers to get into the market, they must stay ahead of the competition and learn how to meet their customers’ demands all while on a shoe string budget.
A study to be released on Wednesday finds that advertisements appearing in traditional media like television are still “much more likely” to have made a positive impression with consumers than ads running in digital media.
Today is the 6 month anniversary of The Inside Sales Virtual Summit, an industry event that changed the world of sales and marketing. More than 15,800 sales leaders registered for a day of learning and enchantment on June 20, 2013. 62 sales experts gathered for the largest online event of its kind that [...]
Yesterday TechStars NYC announced its 2013 class, selected from 1700 applicants from 420 cities. That’s an impressive pipeline from which to recruit top-notch teams. There are no ideas in that group of eleven that I personally have not already seen multiple times in the past couple of years, at least from what I can tell with the limited information available. One is an app for pet lovers, and there were at least 50 of those that applied in 2011 to present at the SXSW Accelerator in 2012 and appeared in the subset I judged that year. I’m not meaning to be critical here. Every accelerator has its own model, and there has to a careful matching of that model with the goals of the applying teams. The TechStars brand is top shelf, and I certainly presume all these companies have something worthy to justify their inclusion.